Overview: Navigating the challenges of launching Matt's Smokehouse entire brand during a pandemic

Brief: Crafting an unforgettable brand for Matt's Smokehouse, known for its remarkable food (even blog.to said so!)

Insight: Unveiling a masculine, tough, and modern identity reflective of slow-cooked, braised, and barbecued goodness

Impact: Collaborating with the chef-owner to develop a logo, branding guidelines, and a Squarespace website to showcase the vision and mouth-watering food

Outline: Bringing Matt's Smokehouse vision to life through logo, colors, and branding

Design Approach: Infusing the brand with toughness and modernity to stand out from the typical Texan styled BBQ brand - an in-your-face logo that echoes slow-cooked excellence

Deliverables: Presenting Matt's Smokehouse with a bold brand and a visually compelling website

Client Interaction: Collaborating closely with the chef-owner for a brand that speaks to the restaurant's essence